NPCC Speed Campaign was launched today, Monday 09th October 2023.
The campaign will run for two weeks and will be inclusive of activity across the Merseyside area in order to ensure compliance with Safe Speeds as per the Safe Systems approach.
Local councils will be aiding Safer Roads Watch Volunteers in their deployments, the Safer Roads Unit will be increasing enforcement across the local authorities and officers from Merseyside Police are committing to speed operations regularly throughout the period.
Merseyside Police’s Matrix Roads Policing Unit are launching the Forces Speed Campaign, a thought-provoking initiative aimed at addressing the critical issue of speeding on our roadways
Chief Inspector Stuart McIver from Merseyside Police Said: “In a collective effort to foster safer roads and communities in line with our aspiration to achieve vision zero by 2040, Merseyside Police’s Matrix Roads Policing Unit are launching the Forces Speed Campaign, a thought-provoking initiative aimed at addressing the critical issue of speeding on our roadways.
In a society that values social responsibility, the campaign underscores the undeniable impact of excess speed on road safety. Startling statistics reveal that in 2021, one-quarter of fatal collisions involve speeding as a contributing factor. This harrowing reality compels us to confront the consequences of our driving habits and prioritise the well-being of ourselves and others.
The Force’s Speed Campaign serves as a reminder of our shared responsibility to create a culture where speeding is socially unacceptable. By encouraging mindful driving practices, we strive to reduce the devastating toll that speed-related incidents take on lives and families.
As we embark on this campaign, we invite every member of our community to reflect on the pivotal role they play in shaping the safety of our roads. Through collective consciousness and responsible choices behind the wheel, we can contribute to building a society where our streets are not just pathways but sanctuaries for all.
Join us in making a commitment to responsible driving and Vision Zero, ensuring a safer and more harmonious environment for everyone.”
The campaign coincides with the one year anniversary since the launch of the Liverpool City Region Road Safety Strategy. The strategy holds partners accountable for improving road safety and working towards the joint goal of Vision Zero. The safe systems approach set out within the strategy accentuates Safe Speeds, Safe Roads, Safe Vehicles, Safe Behaviours and Post Collision Response.
Paul Fletcher from Merseyside Road Safety Partnership said: “Since the relaunch of intelligence submissions through our website, we have been able to collate, record and share community information in relation to road safety, particularly excess speed. For this operation we have shared community raised concerns with police and safer roads watch to deploy to these areas during this Safe Speeds Campaign. We regularly share this information with partners, however, the campaign will allow an intensification period where we can tackle speeds based on information directly from the public”
Speed is one of the fatal four which are driving offences that contribute to serious injuries or fatalities in road traffic collisions, they consist of: excessive speed, mobile phone use, failing to wear a seatbelt and alcohol and drugs use. Police forces across the country work to tackle the fatal four in the pursuit of Vision Zero. We have imbedded the fatal four into our safe systems approach and highlight the Safe Speeds Pillar independently due to its prevalent appearance in post collision reports.
You can keep up with the latest updates for the campaign on our social media channels by looking out for #SafeSpeeds